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January 11, 2005

Keynote notes

I was at the Macworld Keynote today, and it was all kinds of awesome and wonderful. Here are the notes I took in BBEdit as it happened. It may seem a little cryptic, but you can kinda get a gist of it. You could probably go watch the actual thing on Apple's site, but I figure you guys might like to see my boring on-the-spur notes of the whole thing.

Keynote notes:

  • Retail stores around the world - showed London store.

  • iMac - world's most beautiful computer - quotes from WSJ, DFP, PCM

  • OS X Tiger - Safari RSS, Automater, etc. - 200 new features
    - Spotlight - Search technology - "Sherlock"? QS?
    - Top right corner
    - MSN toolbar, Google toolbar, but better.
    - integrated into application.
    - DEMO.
    - Searched inside documents, excel sheets, pictures, etc.
    - Mail - Spotlight into Mail - multiple mailboxes
    - Smart Mailboxes - "Smartlist" technology
    - Slideshow of picture attachments - album view. Save into iPhoto button.
    - Quicktime 7 - live resizing, full surround sound, etc.
    - new codec - H264 - created by the Mpeg group.
    - adopted by Blu-ray and HD DVDs
    - Dashboard - Konfabulator "clone"?
    - widgets - calculator, unit converter, language translation, yellow pages, dictionary, thesaurus, weather, Stickies, calendar, flight tracker, stock tracker, currency converter, world clock, eBay tracker
    - Konfabulator on speed!
    - iChat - audio conferencing - 10 simultaneous people
    - video conferencing - multi party
    - Release "long before Longhorn" - har de har har

  • Final cut Express HD - powerful HD editing to DV
    - add soundtrack for custom music - seamless into video files - seamless product integration
    - priced at $299 - February
    - $99 upgrade price for existing owners
    - HD video editing

  • iLife '05 - almost every app has major upgrade
    - iPhoto - powerful editing, better organizing, more formats, slideshows, new books and book design
    - keyword search
    - folder organization
    - calendar view
    - support mpeg4 movies
    - supports RAW throughout the application
    - photo editing - black and white points, exposure, sharpening, straighten control, saturation, tint, levels - replace PS elements?
    - Ken Burns effect on photos
    - Buy books from iPhoto
    - order prints from iPhoto - 19 cents a print
    - Four different book sizes - double side print - $49.99 for HC large, $19.99 for SC large, $9.99 for small, $3.99 for pocketbook
    - iMovie - MPEG4 video
    - Magic iMovie
    - HD video - HDV720P format
    - ASIDE - Jobs showed the Sony prosumer HD camcorder - FX SX1 - $3499
    - says Sony is a friendly competitor
    - invited president of Sony up to stage, Kunitake Ando - He takes over the keynote for abit - talks about HD camcorder, DV format
    - iDVD - DVD Menu screens updated
    - Garage Band 2 - adds orchestral instruments
    - Pitch and timing fixing
    - recorded tracks are now as flexdible as software instruments and loops
    - up to 8 track recording
    - vocal transformer, real time music notation
    - ASIDE - John Mayer shows up to demo Garage Band.
    - $79

  • iWork '05 - Successor to Appleworks
    - Keynote 2 - new themes, animated texts, powerful animated builds, presenteer display, interactive slideshows, self playing slideshows
    - Pages - word processor
    - typography, columns, paragraphs, etc.
    - 40 templates - newsletter, brochure, etc.
    - templates are very intuitive - live resizing, live reformat
    - Demo by Phil Schiller
    - $79 - available January 27th

  • 2.3 Gigahertz, Xserve

  • Mac mini - Headless Mac!!!!
    - combo optical drive
    - it's a little rectangle cube
    - modem, DVI n VGA output, ethernet, etc.
    - the size of Jobs's hand!
    - BYODKM - bring your own display, keyboard, and mouse
    - hook it up to ANY industry display, kb, and mouse
    - comes with OS X Panther, and iLife 05
    - for PC switchers!
    - $499 for base, $599 for faster speed and bigger HD.
    - January 22nd

  • iTunes - 230 million songs sold
    - 1,250,000 songs per day
    - over 1 million of iTunes prepaid cards sold

  • iPod & iPod Mini - sold 733,000 iPods for 2003 holiday quarter
    - sold 4,500,000 for 2004 holiday quarter
    - over 400 iPod accessories sold by other companies
    - Cars - BMW start offering an adapter for iPod
    - Other cars this year - Mercedes, Nissan, Volvo, Scion, Alfa Romeo, Ferrari
    - Mercedes - SLK, CLS
    - Cellphones - iTunes client on Motorola phones - this Spring

  • ONE MORE THING - Mainstream flash iPod!
    - Flash based player around Shuffle
    - iPod shuffle - smaller than a Trident gum pack - weighs less than an ounce
    - no display, just bare bones controls, with a power LED
    - Shuffle or Playlist option
    - cap on the bottom, that covers a USB2.0 plug.
    - supplied a lanyard with it
    - added to iTunes - Autofill - automatically build a playlist that fits on the iPod shuffle
    - 512MB 120 songs - $99
    - 1Gig 240 songs - $149
    - TODAY!
    - 12 hours of battery life
    - accessories - armband, dock, case, battery extender - $29 each - rolling out in the next month or so

Posted by Nicole at January 11, 2005 05:36 PM

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